Stop with your business plan.
Stop writing a business plan, write a startup plan! In this blog, I'll tell you when you do or don't need a business plan. In 2018, I suddenly had an inspiration for a startup. I was drinking about 3 to 4 cups of coffee a day from disposable cups. When I saw these cups piled up in front of me while studying, I wondered why there was so little (or no) use of reusable cups for coffee and tea. By now, everyone was walking around with a Dopper, but [...]